D&AD New Blood Awards Entry

I chose Christopher Ward as my brand for my entry to the D&AD 2025 New Blood Awards. The brief was to create a campaign to target Gen Z consumers with a focus on either sustainability, craftsmanship or creating a broader movement. My interpretation was to create an immersive experience alongside a social media campaign to encourage interest in mechanical watches in young people. By focusing on the advantages of these over smart watches in terms of a lack of planned obsolesence and less distraction, my marketing concept uses the angle of sustainability and improved living to entice Gen Z to purchase a luxury watch.